Adobe Summit 2026 FullStory × Adobe Session Intelligence

From Abandoned Session
to Personalized Campaign

How FullStory's Profile & Session Summary APIs generate the exact data payload Adobe needs to power hyper-personalized remarketing emails — automatically, at scale.

Anywhere: Activation Session Summary API Profile API Adobe Campaign

The Concept

One Session. One Payload. One Perfect Email.

Traditional remarketing sends everyone the same generic "you left something behind" email. FullStory reads what actually happened in the session and outputs structured data Adobe can use to personalize every variable.

🚗

User Session

CarGo browsing & abandonment

→

🧠

FullStory AI

Session Summary API + Profile

→

📦

Structured Payload

Deterministic JSON output

→

📧

Adobe Campaign

Personalized remarketing

▶ Open Live AJO Workflow

Step 1 — The Session

Rachel browses CarGo, then disappears.

She searched for cars in Paris, clicked through an Audi S6 and two other vehicles, repeatedly changed dates, rage-clicked on the price — and left without booking. 313 events. No conversion.

What FullStory sees that Adobe can't: Rachel rage-clicked the Total Price element 10 times and the Pickup Location 9 times. She changed dates across three vehicles. That's not indifference — that's friction.

CarGo homepage — entry via Seasonal UTM Campaign

Vehicle detail — browsed Audi S6, Toyota Avalon, Bentley

Step 2 — The Profile

Configure exactly what Adobe receives.

A FullStory Summary Profile is a reusable config that tells the AI what to extract and how to structure the output. One profile. Applied to every abandoned session. Same schema every time.

Why temperature: 0.1? Adobe's template engine needs the same field names and types every time. Low temperature pins the model to extraction over invention.

Adobe Remarketing Profile POST /v2/visit_profile

// Profile ID: ca898f09-...
{
  "name": "Adobe Remarketing — Email Variables",
  "slice": { "mode": "LAST", "duration_limit_ms": 3600000 },
  "context": { "exclude": ["org", "location"] },
  "events": {
    "trim_to_last_n_selectors": 2,
    "include_descriptions": true
  },
  "llm": {
    "pre_prompt": "You are analyzing a car rental session...",
    "post_prompt": "Populate every field using only what
    you observed in the session...",
    "temperature": 0.1,
    "response_schema": { /* enforced */ }
  }
}

Step 3 — The Payload

One API call. Every variable Adobe needs.

Call GET /v2/sessions/{id}/summary and get deterministic JSON — ready to pipe into Adobe Campaign.

36 rage clicks. Frustration level: high. The API recommends an urgent tone with a 15% discount — all derived from session behavior, not rules engines.

Device ID

Session ID

Profile

Quick:

API Response — Adobe Remarketing v4

// GET /v2/sessions/{id}/summary?config_profile=f7ee...

{
  "response": {
    "product_page_1": {
      "vehicle": "Audi S6 2016",
      "time_on_page_seconds": 4
    },
    "product_page_2": {
      "vehicle": "Toyota Avalon",
      "time_on_page_seconds": 38  // → primary interest
    },
    "product_page_3": {
      "vehicle": "Bentley Trailers",
      "time_on_page_seconds": 0
    },
    "primary_interest_make":  "Toyota",
    "primary_interest_model": "Avalon",
    "primary_interest_year":  "2022",
    "primary_interest_price_per_day": "$130",
    "primary_interest_category":      "sedan",
    "abandonment_point": "vehicle_detail",
    "frustration_signal_counts": {
      "rage_clicks": 36,
      "dead_clicks": 2
    },
    "frustration_level":     "high",
    "recommended_email_tone": "urgent",
    "recommended_offer": "15% off — expires in 48h"
  }
}

CarGo

We know that wasn't the experience you deserved.

Hi Rachel,

We could tell something wasn't right. You spent 38 seconds on the Toyota Avalon 2022 — comparing prices, changing dates, trying to make it work. We're sorry it was harder than it should have been.

Let us make it right. Here's 15% off your Avalon rental — no hoops, just a better experience this time. Expires in 48 hours.

Take 15% Off the Avalon →

You also looked at the Audi S6 and Bentley — all still available in Paris.

Step 4 — The Email

Adobe reads the payload. The email writes itself.

Every highlighted value maps directly to a field in the FullStory payload. No manual segmentation. No guesswork.

frustration_level: high → empathetic tone, acknowledge friction first recommended_email_tone: urgent → lead with the apology, not the product time_on_page_seconds: 38 → "You spent 38 seconds" — proves we noticed recommended_offer → "15% off — expires in 48 hours" primary_interest_* → "Toyota Avalon 2022" woven into the save product_page_1 + _3 → "Audi S6 and Bentley" still available rage_clicks: 36 → triggered the "we owe you" subject line abandonment_point → vehicle_detail — never reached checkout

Step 5 — Delivered

Rachel opens her inbox. The email knows her.

▶ Open AJO Workflow

Primary

CarGo Rentals

Rachel, we owe you a better experience — here's 15% off the Avalon

2:14 PM

Airbnb

Your upcoming trip to Paris

11:02 AM

Chase Sapphire

Your March statement is ready

9:45 AM

Spotify

New music for your road trip playlist

Yesterday

Rachel, we owe you a better experience — here's 15% off the Avalon

C

CarGo Rentals <noreply@cargorentalsfs.com>

to rachel.taylor@gmail.com · 2:14 PM

CarGo

Wherever you go, we go.

Rachel — we know that wasn't the experience you deserved.

You spent 38 seconds on the Toyota Avalon 2022 — comparing prices, changing dates, trying to make it work. We could tell something wasn't right, and we're sorry. Here's 15% off to make it easier.

Your exclusive offer

AVALON15

15% off · Toyota Avalon 2022 · Paris · 48 hours

Book the Toyota Avalon — AVALON15

Also browsed:

Audi S6 2016

$170/day

View

Bentley Trailers

$160/day

View

Maserati Ghibli

$110/day

View

CarGo Rentals · Paris
Unsubscribe · Preferences · Privacy

▼ Every variable came from FullStory

Subject line
primary_interest_make + _model

$130/day price
primary_interest_price_per_day

38s dwell time
product_page_2.time_on_page_seconds

Discount code
recommended_offer

Also browsed
product_page_1 + _3 .vehicle

Urgent tone
recommended_email_tone

48hr expiry
rage_clicks: 36 → high frustration

Sedan category
primary_interest_category

The Takeaway

FullStory doesn't just record sessions.
It turns them into signals.

The same profile runs on every abandoned session. The output schema never changes. Adobe always gets exactly what it needs — and every email feels like it was written by a compassionate customer service agent.

POST /v2/visit_profile GET /v2/sessions/{'{id}'}/summary temperature: 0.1 response_schema: enforced

▶ Try It Live — Session Summary Demo

From Abandoned Sessionto Personalized Campaign

One Session. One Payload. One Perfect Email.

Rachel browses CarGo, then disappears.

Configure exactly what Adobe receives.

One API call. Every variable Adobe needs.

Adobe reads the payload. The email writes itself.

Rachel opens her inbox. The email knows her.

Rachel — we know that wasn't the experience you deserved.

FullStory doesn't just record sessions.It turns them into signals.

From Abandoned Session
to Personalized Campaign

FullStory doesn't just record sessions.
It turns them into signals.